latest trends in Event Planning

latest trends in Event Planning


        
 -Major Trends in the Event Industry for 2020

The beginning of this new decade will bring exciting change to technology, events, consumers expectations and more. Discover here what trends 2020 has in store for the event industry.

From event planners to event strategists

trends 2020 event industry
In line with this re-found interest for the human touch, we have seen increased investment in live events as part of organisations’ audience-activation strategies. Due to this centrality, event professionals have been asked to deliver on those premises through a new set of skills. This is why in 2020 we will witness a definite shift in the role of the event planner – from executioner in charge of logistics to strategic designer of experiences. Elevating traditional business events like meetings and conferences will be crucial in providing ROI. As part of this shift, event organisers are expected to be data-driven professionals who know how to leverage technology and deliver attendee-centric experiences. The main challenge for planners? Applying design-thinking and an audience-oriented mindset to always show progression, change, and attendee engagement.

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Comments

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